Our Approach

The Plum Strategy Group 360 Approach

Our 360 Approach encompasses media relations, communications strategy, social media, executive communications, crisis and reputation management, event strategy and content.

How we accelerate your vision

  • Communications strategy planning
  • Executive visibility & positioning planning
  • Reputation management
  • Social media & media strategy
  • Crisis communications
  • Media relations

How we prepare executives for media opportunities

  • Orientation and introduction to the media landscape
  • Interview best practices
  • Lessons in anticipating reporter behavior
  • Message development exercises
  • On-camera drills with immediate feedback and critique
  • Post-training follow-up and support
  • Full day and half day trainings
  • Individual and group sessions

How we amplify your events

  • Event architecture, strategy and content
  • Communications, speeches and script writing
  • Digital and social media strategy and content
  • Media outreach
  • Facilitate, moderate and host/emcee events
  • Develop interactive elements and attendee activities